Re-thinking heart health in Te Tai Tokerau
Client: Heart Foundation NZ
Role: Project Co-Lead. Team: Innovation Unit. Illustrations: Holly-ann Craig.
Kaupapa
Māori make up 33% of the total population in Te Tai Tokerau, where cardiovascular disease (CVD) is the leading cause of death. The Heart Foundation recognised the need to better understand Māori perceptions and experiences of heart health to better serve whānau Māori.
Activities
supported interviews with 16 Māori across the Far North
data analysis, writing
report design
Outputs
insights report
3 personas
whakapapa influences on hauora diagram
health ecosystem map
Outcomes
fundamentally changed Heart Foundation’s understanding of Māori health
informed a co-design process with whānau Māori and health experts
resulted in the hire of the Heart Foundation’s first Chief Advisor Māori
informed new Māori-centred services and strategies
Māori design practices shared at national User Experience conference
